About us
About Us
A Family Story
of Italian Luxury
The story of Sartoria di Lusso is, above all, a family story.
It is a story of passion, craftsmanship and the timeless pursuit of elegance. Its roots go back to the 1950s, in post-war Italy, a country rebuilding itself through the energy, creativity and determination of its people.
Our Heritage
A Family Story of Italian Luxury
The story of Sartoria di Lusso is, above all, a family story. It is a story of passion, craftsmanship and the timeless pursuit of elegance. Its roots go back to the 1950s, in post-war Italy, a country rebuilding itself through the energy, creativity and determination of its people.
In this unique historical moment, two Neapolitan brothers, Antonio and Francesco Noviello, began their journey as street vendors of shirts and trousers. With vision and instinct, they soon understood the extraordinary potential of a rapidly growing world: men's fashion.
They started offering coats and suits designed and crafted by small local tailor shops, quickly earning the trust and respect of their customers thanks to the exceptional quality, style and authenticity of the garments they selected.
1962
Antonio and Francesco signed a commercial agreement with Ciro Paone, who would later become the founder of the legendary Kiton brand. From that moment on, they officially represented his creations under the name Fratelli Noviello Rappresentanze.
1970
The Noviello brothers became the official and exclusive representatives and distributors of Isaia for the entire Campania region. Thanks to strategic decisions and a deep knowledge of the market, the family business expanded its activity across Southern Italy.
2013
Giuseppe and Francesco Noviello founded Sartoria di Lusso, a modern luxury menswear destination built on the same values: quality, authenticity, elegance and direct relationships with the finest Italian brands.
With the launch of www.sartoriadilusso.shop, the company embraced a new clicks-and-mortar model, combining decades of experience with the opportunities of global e-commerce.
Today, Sartoria di Lusso offers carefully selected Italian clothing and accessories at highly competitive prices, bringing the excellence of Italian tailoring directly to customers all over the world.
Sartoria di Lusso is not simply an online store. It is the continuation of a Neapolitan family tradition dedicated to elegance, craftsmanship and the authentic beauty of Italian style.
Our Heritage
A Timeline.
1950s
Two Neapolitan brothers, Antonio and Francesco Noviello, began as street vendors of shirts and trousers. They soon offered coats and suits crafted by local tailors, earning trust for their quality and authenticity.
1962
A turning point. Antonio and Francesco signed a commercial agreement with Ciro Paone, founder of Kiton, and became official representatives under the name Fratelli Noviello Rappresentanze.
1970
The Noviello brothers became the official and exclusive representatives of Isaia for the entire Campania region, expanding their activity across Southern Italy.
2013
Giuseppe and Francesco Noviello renewed the family legacy and founded Sartoria di Lusso, bringing decades of experience into the digital age.
Crafted by family. Guided by passion.
Craftsmanship and Generations of Experience
The Noviello family has always believed in the value of relationships, knowledge and meticulous selection.
Every piece we offer is chosen with the same care, expertise and passion that have shaped our family business for more than half a century.
Naples, our home.
A City, a Showroom, a Way of Life
The company's warehouse and offices were established in one of the most elegant districts of Naples, a true showcase for international fashion.
More than a workplace, it became a meeting point where ideas, relationships and products came together — creating a unique blend of tradition and innovation that is the hallmark of the Noviello family.
2013 and beyond.
From Tradition to the Digital Age
In 2013, Giuseppe and Francesco Noviello founded Sartoria di Lusso.
With the launch of www.sartoriadilusso.shop, we embraced a new clicks-and-mortar model, combining decades of experience with the opportunities of global e-commerce.
Today, Sartoria di Lusso offers carefully selected Italian clothing and accessories at highly competitive prices, bringing the excellence of Italian tailoring directly to customers all over the world.
Direct relationships. Timeless style.
Partners in Excellence
Over the years, the company has built direct relationships with some of the most prestigious names in menswear and luxury fashion.
Kiton, Isaia, Zimmerli, Barba, Pal Zileri, Eton, Moschino, Bresciani, Marco Pescarolo, Lawrence & Foster, Albert Thurston and Lanvin.
More Than a Store. A Legacy.
Sartoria di Lusso is not simply an online store
Italian Heritage
Rooted in Naples, driven by tradition.
Authentic Selection
Only the finest Italian brands, we know and trust.
Personal Service
We are here for you, wherever you are.
Global Community
Delivering Italian excellence to the world.